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New advertising campaign to promote Victoria’s defence industry

An example of an advertisement in the Victorian Government's Mission Possible advertising campaign

The Victorian Government has announced a new advertising campaign showcasing Victoria’s defence industry to help secure major defence contracts, attract investment and create jobs.

The Defence Excellence – Mission Possible campaign will help boost the visibility of Victoria’s defence industry, and promote its aerospace, land and maritime capabilities.

It aims to help secure future Commonwealth defence projects – including LAND 400 Phase 2, which will see the development of 225 Combat Reconnaissance Vehicles to replace the current Australian Light Armoured Vehicle fleet.

Victoria has a proven track record with military land vehicles through its expertise in engineering, design and technology, as well as strong research and development sectors and a world-class tertiary system.